Should we marry our customers?
For some time now there has been talk of Cooperation in the Value Chain. That is, those of us involved [...]
For some time now there has been talk of Cooperation in the Value Chain. That is, those of us involved [...]
In this blog, in several articles and presentations, I have talked about the Positioning Map and its importance in making [...]
Eany fresh fruit and vegetable industry professionals, including myself, have been advocating a focus on flavour. That is, we realize [...]
Every once in a while there is another intend to picture the relationships of the participants of the Fresh Fruits [...]
Last May Greenpeace launched an initiative in France (kindly presented as a contest) to measure the pesticide content of fruit [...]
Until recently, consumers of fresh fruit and vegetables perceived the value of what they bought based on three basic aspects: [...]