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A Blog about Produce & Food Marketing

A Blog about Produce & Food Marketing2018-12-06T17:22:27+00:00

Our Weakness is our Strength Read now Should we marry our customers? Read now What if everything that we know about the consumption of fruits and vegetables was misleading? Read now Everything I like is expensive, fattening or gets you drunk Read now A New Fresh Fruits & Vegetables Value Chain Read now Who is Vani Hari? And why should it matter to you? Read now Redefining the "Value" of Fruit and Vegetables Read now Small Farmers will Disappear Read now The Miracle of Medium-Sized Farmers (the Mittelstand of Spanish intensive agriculture) Read now The Total Madness of Horticulture (a very personal story) Read now The War of Retail Differentiation fought with Fruits and Vegetables Read now The Troubling Image of the Organic Production of fruits and vegetables Read now Smuggling of Fruit and Vegetables Read now Paradigm Shift on Fresh Fruit and Vegetables Read now Waving goodbye to Granada La Palma Read now Building my (our) future Read now We will no longer compete against each other Read now Why is it bad news that “UGLY” fruit and vegetables are sold? Read now FUD (Fear, Uncertainty and Doubt) Read now The Danger of Traceability (trace-ability) Read now The Produce Business explained with 3 Formulae Read now A Perfect Quality in Fresh Produce Read now Towards the Total Retailer Read now Agriculture and the Future of Humanity changed last October 18th Read now A Very Personal Christmas Letter (A Year Has Passed) Read now A Price Floor in the Produce Business Read now

Waving goodbye to Granada La Palma Small Farmers will Disappear Everything I like is expensive, fattening or gets you drunk Towards the Total Retailer We will no longer compete against each other Paradigm Shift on Fresh Fruit and Vegetables A New Fresh Fruits & Vegetables Value Chain A Perfect Quality in Fresh Produce Our Weakness is our Strength Should we marry our customers? The Miracle of Medium-Sized Farmers (the Mittelstand of Spanish intensive agriculture) The War of Retail Differentiation fought with Fruits and Vegetables A Price Floor in the Produce Business Who is Vani Hari? And why should it matter to you? Smuggling of Fruit and Vegetables The Produce Business explained with 3 Formulae A Very Personal Christmas Letter (A Year Has Passed) Building my (our) future Why is it bad news that “UGLY” fruit and vegetables are sold? The Danger of Traceability (trace-ability) The Total Madness of Horticulture (a very personal story) FUD (Fear, Uncertainty and Doubt) Agriculture and the Future of Humanity changed last October 18th The Troubling Image of the Organic Production of fruits and vegetables What if everything that we know about the consumption of fruits and vegetables was misleading? Redefining the "Value" of Fruit and Vegetables

The Vegetables who talks ¿Qué es behavioral economics? ANDALUCÍA, La Huerta Europea La Irracionalidad del Consumidor por Ken Hughes So God Made a Farmer Tomate "on the go" y "wearable"

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