Our Weakness is our Strength

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Should we marry our customers?

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What if everything that we know about the consumption of fruits and vegetables was misleading?

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Everything I like is expensive, fattening or gets you drunk

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A New Fresh Fruits & Vegetables Value Chain

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Who is Vani Hari? And why should it matter to you?

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Redefining the "Value" of Fruit and Vegetables

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Small Farmers will Disappear

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The Miracle of Medium-Sized Farmers (the Mittelstand of Spanish intensive agriculture)

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The Total Madness of Horticulture (a very personal story)

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The War of Retail Differentiation fought with Fruits and Vegetables

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The Troubling Image of the Organic Production of fruits and vegetables

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Smuggling of Fruit and Vegetables

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Paradigm Shift on Fresh Fruit and Vegetables

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Waving goodbye to Granada La Palma

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Building my (our) future

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We will no longer compete against each other

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Why is it bad news that “UGLY” fruit and vegetables are sold?

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FUD (Fear, Uncertainty and Doubt)

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The Danger of Traceability (trace-ability)

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The Produce Business explained with 3 Formulae

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fresh-bananas-on-glossy-table-and-red-background-picjumbo-com

A Perfect Quality in Fresh Produce

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Towards the Total Retailer

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Agriculture and the Future of Humanity changed last October 18th

Read now

A Very Personal Christmas Letter (A Year Has Passed)

Read now

A Price Floor in the Produce Business

Read now

What if everything that we know about the consumption of fruits and vegetables was misleading?

A Price Floor in the Produce Business

Towards the Total Retailer

Building my (our) future

The Miracle of Medium-Sized Farmers (the Mittelstand of Spanish intensive agriculture)

The Danger of Traceability (trace-ability)

The War of Retail Differentiation fought with Fruits and Vegetables

Everything I like is expensive, fattening or gets you drunk

Our Weakness is our Strength

FUD (Fear, Uncertainty and Doubt)

A New Fresh Fruits & Vegetables Value Chain

Paradigm Shift on Fresh Fruit and Vegetables

Should we marry our customers?

Who is Vani Hari? And why should it matter to you?

The Total Madness of Horticulture (a very personal story)

We will no longer compete against each other

Smuggling of Fruit and Vegetables

A Perfect Quality in Fresh Produce

Waving goodbye to Granada La Palma

The Troubling Image of the Organic Production of fruits and vegetables

The Produce Business explained with 3 Formulae

A Very Personal Christmas Letter (A Year Has Passed)

Why is it bad news that “UGLY” fruit and vegetables are sold?

Small Farmers will Disappear

Agriculture and the Future of Humanity changed last October 18th

Redefining the "Value" of Fruit and Vegetables

La Irracionalidad del Consumidor por Ken Hughes

¿Qué es behavioral economics?

The Vegetables who talks

ANDALUCÍA, La Huerta Europea

Kagome Co’s employee Shigenori Suzuki tries to eat a tomato which is fed to him by the newly-developed `Wearable Tomato` device for runners, during its unveiling event ahead of the weekend’s Tokyo Marathon in Tokyo

Tomate "on the go" y "wearable"

So God Made a Farmer

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Our Weakness is our Strength
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Our Weakness is our Strength

The Blog

Our Weakness is our Strength

David Del Pino2020-03-28T12:20:17+00:00March 28, 2020|

In this period of exceptionality brought about by the [...]

A Price Floor in the Produce Business
Gallery
A Price Floor in the Produce Business

The Blog

A Price Floor in the Produce Business

David del Pino2018-12-11T15:41:29+00:00January 8, 2018|

When faced with life's unfairness we all ask ourselves why [...]

A Very Personal Christmas Letter (A Year Has Passed)
A Very Personal Christmas Letter (A Year Has Passed)

The Blog

A Very Personal Christmas Letter (A Year Has Passed)

David del Pino2018-12-11T15:41:56+00:00November 22, 2017|

Christmas is a time of joy, a time to spend [...]

Agriculture and the Future of Humanity changed last October 18th
Gallery
Agriculture and the Future of Humanity changed last October 18th

The Blog

Agriculture and the Future of Humanity changed last October 18th

David del Pino2018-12-11T15:42:13+00:00November 10, 2017|

Last October 18th, Agriculture, as we know it today, changed [...]

Videos

7Apr, 15

So God Made a Farmer
Gallery
So God Made a Farmer

Videos

So God Made a Farmer

David del Pino2018-12-11T15:46:05+00:00April 7, 2015|0 Comments

Inspiradísimo vídeo - anuncio exhibido con motivo de la Super [...]

25Feb, 15

La Irracionalidad del Consumidor por Ken Hughes
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La Irracionalidad del Consumidor por Ken Hughes

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La Irracionalidad del Consumidor por Ken Hughes

David del Pino2018-12-11T15:47:41+00:00February 25, 2015|0 Comments

Aquí un "alumno aventajado" del famoso profesor Ariely. Vídeo bastante [...]

5Mar, 15

Tomate “on the go” y “wearable”
Gallery
Tomate “on the go” y “wearable”

Videos

Tomate “on the go” y “wearable”

David del Pino2018-12-11T15:46:26+00:00March 5, 2015|0 Comments

Delirante e hilarante vídeo viral de la empresa japonesa KAGOME, [...]

3Nov, 14

¿Qué es behavioral economics?
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¿Qué es behavioral economics?

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¿Qué es behavioral economics?

David del Pino2018-12-11T15:47:21+00:00November 3, 2014|0 Comments

El famoso profesor de Duke University, Dan Ariely, explica en [...]

@felipemedmar Estimado @felipemedmar, tus fotos no le hacen justicia a tu pueblo…es aún más bonito.
5 days ago
Sólo las percibes tras varias campañas debido a que están ocultadas por la variabilidad natural (clima, calidad, ca… twitter.com/i/web/status/1…
2 weeks ago
Esta es una de la grandes especificidades del negocio de fyh. Por eso es tan difícil anticipar tendencias de demanda.
2 weeks ago

Latest

Our Weakness is our Strength

Our Weakness is our Strength

A Price Floor in the Produce Business

A Price Floor in the Produce Business

A Very Personal Christmas Letter (A Year Has Passed)

A Very Personal Christmas Letter (A Year Has Passed)

Agriculture and the Future of Humanity changed last October 18th

Agriculture and the Future of Humanity changed last October 18th

Videos

So God Made a Farmer

So God Made a Farmer

La Irracionalidad del Consumidor por Ken Hughes

La Irracionalidad del Consumidor por Ken Hughes

Tomate “on the go” y “wearable”

Tomate “on the go” y “wearable”

¿Qué es behavioral economics?

¿Qué es behavioral economics?

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