Our Weakness is our Strength
In this period of exceptionality brought about by the coronavirus crisis, we are in permanent contact with the entire [...]
A Price Floor in the Produce Business
When faced with life's unfairness we all ask ourselves why and what could be done to help. Although, lately, we [...]
A Very Personal Christmas Letter (A Year Has Passed)
Christmas is a time of joy, a time to spend with the family. The message of hope for a better [...]
Agriculture and the Future of Humanity changed last October 18th
Last October 18th, Agriculture, as we know it today, changed dramatically. A cold press release issued in Cambridge, Massachusetts (USA) [...]
Towards the Total Retailer
The Internet phenomenon has been dramatic for many businesses and industries that, even today, are looking for a "new business [...]
A Perfect Quality in Fresh Produce
I started my professional career (many years ago) as a quality controller of fruits and vegetables (specifically, in citrus for [...]
The Produce Business explained with 3 Formulae
This article headline could have been rewritten as follows…"Negative Correlations of Competitive Attributes in the Produce Business". In doing so, [...]
The Danger of Traceability (trace-ability)
Since January 1, 2006, it has been mandatory for Spanish (and European) fruit and vegetable producers to provide complete traceability [...]
FUD (Fear, Uncertainty and Doubt)
FUD (Fear, Uncertainty and Doubt) is the acronym of a of a business strategy consisting in spreading negative, vague or biased [...]
Why is it bad news that “UGLY” fruit and vegetables are sold?
Ido not really remember when it all began, but things never happen suddenly... The European Union started to deregulate the [...]