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A Blog about Produce & Food Marketing

A Blog about Produce & Food Marketing2018-12-06T17:22:27+00:00

Our Weakness is our Strength Read now Should we marry our customers? Read now What if everything that we know about the consumption of fruits and vegetables was misleading? Read now Everything I like is expensive, fattening or gets you drunk Read now A New Fresh Fruits & Vegetables Value Chain Read now Who is Vani Hari? And why should it matter to you? Read now Redefining the "Value" of Fruit and Vegetables Read now Small Farmers will Disappear Read now The Miracle of Medium-Sized Farmers (the Mittelstand of Spanish intensive agriculture) Read now The Total Madness of Horticulture (a very personal story) Read now The War of Retail Differentiation fought with Fruits and Vegetables Read now The Troubling Image of the Organic Production of fruits and vegetables Read now Smuggling of Fruit and Vegetables Read now Paradigm Shift on Fresh Fruit and Vegetables Read now Waving goodbye to Granada La Palma Read now Building my (our) future Read now We will no longer compete against each other Read now Why is it bad news that “UGLY” fruit and vegetables are sold? Read now FUD (Fear, Uncertainty and Doubt) Read now The Danger of Traceability (trace-ability) Read now The Produce Business explained with 3 Formulae Read now A Perfect Quality in Fresh Produce Read now Towards the Total Retailer Read now Agriculture and the Future of Humanity changed last October 18th Read now A Very Personal Christmas Letter (A Year Has Passed) Read now A Price Floor in the Produce Business Read now

Who is Vani Hari? And why should it matter to you? Smuggling of Fruit and Vegetables The Total Madness of Horticulture (a very personal story) We will no longer compete against each other A Price Floor in the Produce Business Small Farmers will Disappear A New Fresh Fruits & Vegetables Value Chain Towards the Total Retailer Should we marry our customers? The Troubling Image of the Organic Production of fruits and vegetables The Danger of Traceability (trace-ability) Waving goodbye to Granada La Palma The Produce Business explained with 3 Formulae Why is it bad news that “UGLY” fruit and vegetables are sold? The War of Retail Differentiation fought with Fruits and Vegetables Everything I like is expensive, fattening or gets you drunk Agriculture and the Future of Humanity changed last October 18th A Very Personal Christmas Letter (A Year Has Passed) A Perfect Quality in Fresh Produce Our Weakness is our Strength FUD (Fear, Uncertainty and Doubt) The Miracle of Medium-Sized Farmers (the Mittelstand of Spanish intensive agriculture) What if everything that we know about the consumption of fruits and vegetables was misleading? Building my (our) future Paradigm Shift on Fresh Fruit and Vegetables Redefining the "Value" of Fruit and Vegetables

La Irracionalidad del Consumidor por Ken Hughes Tomate "on the go" y "wearable" ¿Qué es behavioral economics? So God Made a Farmer The Vegetables who talks ANDALUCÍA, La Huerta Europea

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