Our Weakness is our Strength

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Should we marry our customers?

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What if everything that we know about the consumption of fruits and vegetables was misleading?

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Everything I like is expensive, fattening or gets you drunk

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A New Fresh Fruits & Vegetables Value Chain

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Who is Vani Hari? And why should it matter to you?

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Redefining the "Value" of Fruit and Vegetables

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Small Farmers will Disappear

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The Miracle of Medium-Sized Farmers (the Mittelstand of Spanish intensive agriculture)

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The Total Madness of Horticulture (a very personal story)

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The War of Retail Differentiation fought with Fruits and Vegetables

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The Troubling Image of the Organic Production of fruits and vegetables

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Smuggling of Fruit and Vegetables

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Paradigm Shift on Fresh Fruit and Vegetables

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Waving goodbye to Granada La Palma

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Building my (our) future

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We will no longer compete against each other

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Why is it bad news that “UGLY” fruit and vegetables are sold?

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FUD (Fear, Uncertainty and Doubt)

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The Danger of Traceability (trace-ability)

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The Produce Business explained with 3 Formulae

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fresh-bananas-on-glossy-table-and-red-background-picjumbo-com

A Perfect Quality in Fresh Produce

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Towards the Total Retailer

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Agriculture and the Future of Humanity changed last October 18th

Read now

A Very Personal Christmas Letter (A Year Has Passed)

Read now

A Price Floor in the Produce Business

Read now

Who is Vani Hari? And why should it matter to you?

A Perfect Quality in Fresh Produce

Building my (our) future

Smuggling of Fruit and Vegetables

Agriculture and the Future of Humanity changed last October 18th

We will no longer compete against each other

Small Farmers will Disappear

Redefining the "Value" of Fruit and Vegetables

The Miracle of Medium-Sized Farmers (the Mittelstand of Spanish intensive agriculture)

Why is it bad news that “UGLY” fruit and vegetables are sold?

What if everything that we know about the consumption of fruits and vegetables was misleading?

Our Weakness is our Strength

The War of Retail Differentiation fought with Fruits and Vegetables

Should we marry our customers?

The Total Madness of Horticulture (a very personal story)

A Price Floor in the Produce Business

A New Fresh Fruits & Vegetables Value Chain

Paradigm Shift on Fresh Fruit and Vegetables

Everything I like is expensive, fattening or gets you drunk

The Produce Business explained with 3 Formulae

Towards the Total Retailer

FUD (Fear, Uncertainty and Doubt)

The Danger of Traceability (trace-ability)

Waving goodbye to Granada La Palma

The Troubling Image of the Organic Production of fruits and vegetables

A Very Personal Christmas Letter (A Year Has Passed)

So God Made a Farmer

The Vegetables who talks

ANDALUCÍA, La Huerta Europea

¿Qué es behavioral economics?

La Irracionalidad del Consumidor por Ken Hughes

Kagome Co’s employee Shigenori Suzuki tries to eat a tomato which is fed to him by the newly-developed `Wearable Tomato` device for runners, during its unveiling event ahead of the weekend’s Tokyo Marathon in Tokyo

Tomate "on the go" y "wearable"

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Our Weakness is our Strength
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Our Weakness is our Strength

The Blog

Our Weakness is our Strength

David Del Pino2020-03-28T12:20:17+00:00March 28, 2020|

In this period of exceptionality brought about by the [...]

A Price Floor in the Produce Business
Gallery
A Price Floor in the Produce Business

The Blog

A Price Floor in the Produce Business

David del Pino2018-12-11T15:41:29+00:00January 8, 2018|

When faced with life's unfairness we all ask ourselves why [...]

A Very Personal Christmas Letter (A Year Has Passed)
A Very Personal Christmas Letter (A Year Has Passed)

The Blog

A Very Personal Christmas Letter (A Year Has Passed)

David del Pino2018-12-11T15:41:56+00:00November 22, 2017|

Christmas is a time of joy, a time to spend [...]

Agriculture and the Future of Humanity changed last October 18th
Gallery
Agriculture and the Future of Humanity changed last October 18th

The Blog

Agriculture and the Future of Humanity changed last October 18th

David del Pino2018-12-11T15:42:13+00:00November 10, 2017|

Last October 18th, Agriculture, as we know it today, changed [...]

Videos

4Sep, 15

The Vegetables who talks
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The Vegetables who talks

Videos

The Vegetables who talks

David del Pino2018-12-11T15:47:03+00:00September 4, 2015|0 Comments

Segundo vídeo de Japón que subo en el Blog. Ahora los [...]

25Feb, 15

La Irracionalidad del Consumidor por Ken Hughes
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La Irracionalidad del Consumidor por Ken Hughes

Videos

La Irracionalidad del Consumidor por Ken Hughes

David del Pino2018-12-11T15:47:41+00:00February 25, 2015|0 Comments

Aquí un "alumno aventajado" del famoso profesor Ariely. Vídeo bastante [...]

7Apr, 15

So God Made a Farmer
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So God Made a Farmer

Videos

So God Made a Farmer

David del Pino2018-12-11T15:46:05+00:00April 7, 2015|0 Comments

Inspiradísimo vídeo - anuncio exhibido con motivo de la Super [...]

9Jun, 16

ANDALUCÍA, La Huerta Europea
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ANDALUCÍA, La Huerta Europea

Videos

ANDALUCÍA, La Huerta Europea

David del Pino2018-12-11T15:48:01+00:00June 9, 2016|0 Comments

Documental de la productora CEDECOM y Canal Sur en el [...]

Gracias, Adela. Esperemos estar a la altura de entorno y el evento. twitter.com/adelamcacha/st…
5 days ago
Gracias por la invitación…Y una muy buena excusa para reencontrarme con amigos y compañeros a los que no veo hace t… twitter.com/i/web/status/1…
5 days ago
When you eat fruit and vegetables from here, you are supporting all the farmers who grow them every day, for everyo… twitter.com/i/web/status/1…
5 months ago

Latest

Our Weakness is our Strength

Our Weakness is our Strength

A Price Floor in the Produce Business

A Price Floor in the Produce Business

A Very Personal Christmas Letter (A Year Has Passed)

A Very Personal Christmas Letter (A Year Has Passed)

Agriculture and the Future of Humanity changed last October 18th

Agriculture and the Future of Humanity changed last October 18th

Videos

The Vegetables who talks

The Vegetables who talks

La Irracionalidad del Consumidor por Ken Hughes

La Irracionalidad del Consumidor por Ken Hughes

So God Made a Farmer

So God Made a Farmer

ANDALUCÍA, La Huerta Europea

ANDALUCÍA, La Huerta Europea

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