Our Weakness is our Strength

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Should we marry our customers?

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What if everything that we know about the consumption of fruits and vegetables was misleading?

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Everything I like is expensive, fattening or gets you drunk

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A New Fresh Fruits & Vegetables Value Chain

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Who is Vani Hari? And why should it matter to you?

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Redefining the "Value" of Fruit and Vegetables

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Small Farmers will Disappear

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The Miracle of Medium-Sized Farmers (the Mittelstand of Spanish intensive agriculture)

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The Total Madness of Horticulture (a very personal story)

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The War of Retail Differentiation fought with Fruits and Vegetables

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The Troubling Image of the Organic Production of fruits and vegetables

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Smuggling of Fruit and Vegetables

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Paradigm Shift on Fresh Fruit and Vegetables

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Waving goodbye to Granada La Palma

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Building my (our) future

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We will no longer compete against each other

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Why is it bad news that “UGLY” fruit and vegetables are sold?

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FUD (Fear, Uncertainty and Doubt)

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The Danger of Traceability (trace-ability)

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The Produce Business explained with 3 Formulae

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fresh-bananas-on-glossy-table-and-red-background-picjumbo-com

A Perfect Quality in Fresh Produce

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Towards the Total Retailer

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Agriculture and the Future of Humanity changed last October 18th

Read now

A Very Personal Christmas Letter (A Year Has Passed)

Read now

A Price Floor in the Produce Business

Read now

The War of Retail Differentiation fought with Fruits and Vegetables

Building my (our) future

A Very Personal Christmas Letter (A Year Has Passed)

Everything I like is expensive, fattening or gets you drunk

Redefining the "Value" of Fruit and Vegetables

Waving goodbye to Granada La Palma

Towards the Total Retailer

Small Farmers will Disappear

A Price Floor in the Produce Business

The Troubling Image of the Organic Production of fruits and vegetables

The Total Madness of Horticulture (a very personal story)

Smuggling of Fruit and Vegetables

Who is Vani Hari? And why should it matter to you?

The Miracle of Medium-Sized Farmers (the Mittelstand of Spanish intensive agriculture)

A Perfect Quality in Fresh Produce

We will no longer compete against each other

FUD (Fear, Uncertainty and Doubt)

Should we marry our customers?

Paradigm Shift on Fresh Fruit and Vegetables

Why is it bad news that “UGLY” fruit and vegetables are sold?

A New Fresh Fruits & Vegetables Value Chain

Agriculture and the Future of Humanity changed last October 18th

Our Weakness is our Strength

What if everything that we know about the consumption of fruits and vegetables was misleading?

The Danger of Traceability (trace-ability)

The Produce Business explained with 3 Formulae

So God Made a Farmer

La Irracionalidad del Consumidor por Ken Hughes

Kagome Co’s employee Shigenori Suzuki tries to eat a tomato which is fed to him by the newly-developed `Wearable Tomato` device for runners, during its unveiling event ahead of the weekend’s Tokyo Marathon in Tokyo

Tomate "on the go" y "wearable"

¿Qué es behavioral economics?

The Vegetables who talks

ANDALUCÍA, La Huerta Europea

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Our Weakness is our Strength
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Our Weakness is our Strength

The Blog

Our Weakness is our Strength

David Del Pino2020-03-28T12:20:17+00:00March 28, 2020|

In this period of exceptionality brought about by the [...]

A Price Floor in the Produce Business
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A Price Floor in the Produce Business

The Blog

A Price Floor in the Produce Business

David del Pino2018-12-11T15:41:29+00:00January 8, 2018|

When faced with life's unfairness we all ask ourselves why [...]

A Very Personal Christmas Letter (A Year Has Passed)
A Very Personal Christmas Letter (A Year Has Passed)

The Blog

A Very Personal Christmas Letter (A Year Has Passed)

David del Pino2018-12-11T15:41:56+00:00November 22, 2017|

Christmas is a time of joy, a time to spend [...]

Agriculture and the Future of Humanity changed last October 18th
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Agriculture and the Future of Humanity changed last October 18th

The Blog

Agriculture and the Future of Humanity changed last October 18th

David del Pino2018-12-11T15:42:13+00:00November 10, 2017|

Last October 18th, Agriculture, as we know it today, changed [...]

Videos

4Sep, 15

The Vegetables who talks
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The Vegetables who talks

Videos

The Vegetables who talks

David del Pino2018-12-11T15:47:03+00:00September 4, 2015|0 Comments

Segundo vídeo de Japón que subo en el Blog. Ahora los [...]

5Mar, 15

Tomate “on the go” y “wearable”
Gallery
Tomate “on the go” y “wearable”

Videos

Tomate “on the go” y “wearable”

David del Pino2018-12-11T15:46:26+00:00March 5, 2015|0 Comments

Delirante e hilarante vídeo viral de la empresa japonesa KAGOME, [...]

9Jun, 16

ANDALUCÍA, La Huerta Europea
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ANDALUCÍA, La Huerta Europea

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ANDALUCÍA, La Huerta Europea

David del Pino2018-12-11T15:48:01+00:00June 9, 2016|0 Comments

Documental de la productora CEDECOM y Canal Sur en el [...]

7Apr, 15

So God Made a Farmer
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So God Made a Farmer

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So God Made a Farmer

David del Pino2018-12-11T15:46:05+00:00April 7, 2015|0 Comments

Inspiradísimo vídeo - anuncio exhibido con motivo de la Super [...]

El #WorldSeed2022 ha terminado con el #ThematicDay. Un gran final para el Congreso con intervenciones de… twitter.com/i/web/status/1…
7 days ago
"El funcionamientro de la cadena de valor #Agrifood como islas conectadas debe pasar a una visión colaborativa… twitter.com/i/web/status/1…
1 week ago
La Sostenibilidad va cambiando con la sociedad @_DavidDelPino @AnoveObtentores @Mercabarna_mb #thematicDay pic.twitter.com/U47FaseZRO
1 week ago

Latest

Our Weakness is our Strength

Our Weakness is our Strength

A Price Floor in the Produce Business

A Price Floor in the Produce Business

A Very Personal Christmas Letter (A Year Has Passed)

A Very Personal Christmas Letter (A Year Has Passed)

Agriculture and the Future of Humanity changed last October 18th

Agriculture and the Future of Humanity changed last October 18th

Videos

The Vegetables who talks

The Vegetables who talks

Tomate “on the go” y “wearable”

Tomate “on the go” y “wearable”

ANDALUCÍA, La Huerta Europea

ANDALUCÍA, La Huerta Europea

So God Made a Farmer

So God Made a Farmer

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