A Blog about Produce & Food Marketing

A Blog about Produce & Food MarketingDavid del Pino2018-12-06T17:22:27+00:00

wedding

Should we marry our customers?

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Long Tail

What if everything that we know about the consumption of fruits and vegetables was misleading?

Read now

nutrition1

Everything I like is expensive, fattening or gets you drunk

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value chain

A New Fresh Fruits & Vegetables Value Chain

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Vani Hari

Who is Vani Hari? And why should it matter to you?

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Valor redefinido

Redefining the "Value" of Fruit and Vegetables

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fired

Small Farmers will Disappear

Read now

medio

The Miracle of Medium-Sized Farmers (the Mittelstand of Spanish intensive agriculture)

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crazy

The Total Madness of Horticulture (a very personal story)

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bananas

The War of Retail Differentiation fought with Fruits and Vegetables

Read now

farmer (2)

The Troubling Image of the Organic Production of fruits and vegetables

Read now

smuggle

Smuggling of Fruit and Vegetables

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Paradigm Shift on Fresh Fruit and Vegetables

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firma

Waving goodbye to Granada La Palma

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David Del Pino11

Building my (our) future

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competition

We will no longer compete against each other

Read now

Ugly fruits

Why is it bad news that “UGLY” fruit and vegetables are sold?

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fear

FUD (Fear, Uncertainty and Doubt)

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trace

The Danger of Traceability (trace-ability)

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Atributes

The Produce Business explained with 3 Formulae

Read now

fresh-bananas-on-glossy-table-and-red-background-picjumbo-com

A Perfect Quality in Fresh Produce

Read now

shopping-cart

Towards the Total Retailer

Read now

gene-editing

Agriculture and the Future of Humanity changed last October 18th

Read now

A Very Personal Christmas Letter (A Year Has Passed)

Read now

Imagen2

A Price Floor in the Produce Business

Read now

trace

The Danger of Traceability (trace-ability)

crazy

The Total Madness of Horticulture (a very personal story)

bananas

The War of Retail Differentiation fought with Fruits and Vegetables

fear

FUD (Fear, Uncertainty and Doubt)

nutrition1

Everything I like is expensive, fattening or gets you drunk

medio

The Miracle of Medium-Sized Farmers (the Mittelstand of Spanish intensive agriculture)

fresh-bananas-on-glossy-table-and-red-background-picjumbo-com

A Perfect Quality in Fresh Produce

Ugly fruits

Why is it bad news that “UGLY” fruit and vegetables are sold?

value chain

A New Fresh Fruits & Vegetables Value Chain

A Very Personal Christmas Letter (A Year Has Passed)

Vani Hari

Who is Vani Hari? And why should it matter to you?

Paradigm Shift on Fresh Fruit and Vegetables

fired

Small Farmers will Disappear

David Del Pino11

Building my (our) future

Valor redefinido

Redefining the "Value" of Fruit and Vegetables

gene-editing

Agriculture and the Future of Humanity changed last October 18th

smuggle

Smuggling of Fruit and Vegetables

firma

Waving goodbye to Granada La Palma

Atributes

The Produce Business explained with 3 Formulae

farmer (2)

The Troubling Image of the Organic Production of fruits and vegetables

shopping-cart

Towards the Total Retailer

competition

We will no longer compete against each other

Long Tail

What if everything that we know about the consumption of fruits and vegetables was misleading?

wedding

Should we marry our customers?

Imagen2

A Price Floor in the Produce Business

Latest

A Price Floor in the Produce Business
Gallery
A Price Floor in the Produce Business

The Blog

A Price Floor in the Produce Business

David del Pino2018-12-11T15:41:29+00:00January 8, 2018|

When faced with life's unfairness we all ask ourselves why [...]

A Very Personal Christmas Letter (A Year Has Passed)
A Very Personal Christmas Letter (A Year Has Passed)

The Blog

A Very Personal Christmas Letter (A Year Has Passed)

David del Pino2018-12-11T15:41:56+00:00November 22, 2017|

Christmas is a time of joy, a time to spend [...]

Agriculture and the Future of Humanity changed last October 18th
Gallery
Agriculture and the Future of Humanity changed last October 18th

The Blog

Agriculture and the Future of Humanity changed last October 18th

David del Pino2018-12-11T15:42:13+00:00November 10, 2017|

Last October 18th, Agriculture, as we know it today, changed [...]

Towards the Total Retailer
Gallery
Towards the Total Retailer

The Blog

Towards the Total Retailer

David del Pino2018-12-11T15:43:12+00:00October 24, 2017|

The Internet phenomenon has been dramatic for many businesses and [...]

Videos

7Apr, 15

So God Made a Farmer
Gallery
So God Made a Farmer

Videos

So God Made a Farmer

David del Pino2018-12-11T15:46:05+00:00April 7, 2015|0 Comments

Inspiradísimo vídeo - anuncio exhibido con motivo de la Super [...]

9Jun, 16

ANDALUCÍA, La Huerta Europea
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ANDALUCÍA, La Huerta Europea

Videos

ANDALUCÍA, La Huerta Europea

David del Pino2018-12-11T15:48:01+00:00June 9, 2016|0 Comments

Documental de la productora CEDECOM y Canal Sur en el [...]

3Nov, 14

¿Qué es behavioral economics?
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¿Qué es behavioral economics?

Videos

¿Qué es behavioral economics?

David del Pino2018-12-11T15:47:21+00:00November 3, 2014|0 Comments

El famoso profesor de Duke University, Dan Ariely, explica en [...]

5Mar, 15

Tomate “on the go” y “wearable”
Gallery
Tomate “on the go” y “wearable”

Videos

Tomate “on the go” y “wearable”

David del Pino2018-12-11T15:46:26+00:00March 5, 2015|0 Comments

Delirante e hilarante vídeo viral de la empresa japonesa KAGOME, [...]