A Blog about Produce & Food Marketing

A Blog about Produce & Food MarketingDavid del Pino2018-12-06T17:22:27+00:00

wedding

Should we marry our customers?

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Long Tail

What if everything that we know about the consumption of fruits and vegetables was misleading?

Read now

nutrition1

Everything I like is expensive, fattening or gets you drunk

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value chain

A New Fresh Fruits & Vegetables Value Chain

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Vani Hari

Who is Vani Hari? And why should it matter to you?

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Valor redefinido

Redefining the "Value" of Fruit and Vegetables

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fired

Small Farmers will Disappear

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medio

The Miracle of Medium-Sized Farmers (the Mittelstand of Spanish intensive agriculture)

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crazy

The Total Madness of Horticulture (a very personal story)

Read now

bananas

The War of Retail Differentiation fought with Fruits and Vegetables

Read now

farmer (2)

The Troubling Image of the Organic Production of fruits and vegetables

Read now

smuggle

Smuggling of Fruit and Vegetables

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Paradigm Shift on Fresh Fruit and Vegetables

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firma

Waving goodbye to Granada La Palma

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David Del Pino11

Building my (our) future

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competition

We will no longer compete against each other

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Ugly fruits

Why is it bad news that “UGLY” fruit and vegetables are sold?

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fear

FUD (Fear, Uncertainty and Doubt)

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trace

The Danger of Traceability (trace-ability)

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Atributes

The Produce Business explained with 3 Formulae

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fresh-bananas-on-glossy-table-and-red-background-picjumbo-com

A Perfect Quality in Fresh Produce

Read now

shopping-cart

Towards the Total Retailer

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gene-editing

Agriculture and the Future of Humanity changed last October 18th

Read now

A Very Personal Christmas Letter (A Year Has Passed)

Read now

Imagen2

A Price Floor in the Produce Business

Read now

smuggle

Smuggling of Fruit and Vegetables

trace

The Danger of Traceability (trace-ability)

competition

We will no longer compete against each other

Vani Hari

Who is Vani Hari? And why should it matter to you?

Paradigm Shift on Fresh Fruit and Vegetables

value chain

A New Fresh Fruits & Vegetables Value Chain

Atributes

The Produce Business explained with 3 Formulae

wedding

Should we marry our customers?

shopping-cart

Towards the Total Retailer

Imagen2

A Price Floor in the Produce Business

Ugly fruits

Why is it bad news that “UGLY” fruit and vegetables are sold?

firma

Waving goodbye to Granada La Palma

fresh-bananas-on-glossy-table-and-red-background-picjumbo-com

A Perfect Quality in Fresh Produce

fear

FUD (Fear, Uncertainty and Doubt)

David Del Pino11

Building my (our) future

farmer (2)

The Troubling Image of the Organic Production of fruits and vegetables

Valor redefinido

Redefining the "Value" of Fruit and Vegetables

medio

The Miracle of Medium-Sized Farmers (the Mittelstand of Spanish intensive agriculture)

Long Tail

What if everything that we know about the consumption of fruits and vegetables was misleading?

nutrition1

Everything I like is expensive, fattening or gets you drunk

bananas

The War of Retail Differentiation fought with Fruits and Vegetables

gene-editing

Agriculture and the Future of Humanity changed last October 18th

A Very Personal Christmas Letter (A Year Has Passed)

crazy

The Total Madness of Horticulture (a very personal story)

fired

Small Farmers will Disappear

Latest

A Price Floor in the Produce Business
Gallery
A Price Floor in the Produce Business

The Blog

A Price Floor in the Produce Business

David del Pino2018-12-11T15:41:29+00:00January 8, 2018|

When faced with life's unfairness we all ask ourselves why [...]

A Very Personal Christmas Letter (A Year Has Passed)
A Very Personal Christmas Letter (A Year Has Passed)

The Blog

A Very Personal Christmas Letter (A Year Has Passed)

David del Pino2018-12-11T15:41:56+00:00November 22, 2017|

Christmas is a time of joy, a time to spend [...]

Agriculture and the Future of Humanity changed last October 18th
Gallery
Agriculture and the Future of Humanity changed last October 18th

The Blog

Agriculture and the Future of Humanity changed last October 18th

David del Pino2018-12-11T15:42:13+00:00November 10, 2017|

Last October 18th, Agriculture, as we know it today, changed [...]

Towards the Total Retailer
Gallery
Towards the Total Retailer

The Blog

Towards the Total Retailer

David del Pino2018-12-11T15:43:12+00:00October 24, 2017|

The Internet phenomenon has been dramatic for many businesses and [...]

Videos

5Mar, 15

Tomate “on the go” y “wearable”
Gallery
Tomate “on the go” y “wearable”

Videos

Tomate “on the go” y “wearable”

David del Pino2018-12-11T15:46:26+00:00March 5, 2015|0 Comments

Delirante e hilarante vídeo viral de la empresa japonesa KAGOME, [...]

7Apr, 15

So God Made a Farmer
Gallery
So God Made a Farmer

Videos

So God Made a Farmer

David del Pino2018-12-11T15:46:05+00:00April 7, 2015|0 Comments

Inspiradísimo vídeo - anuncio exhibido con motivo de la Super [...]

25Feb, 15

La Irracionalidad del Consumidor por Ken Hughes
Gallery
La Irracionalidad del Consumidor por Ken Hughes

Videos

La Irracionalidad del Consumidor por Ken Hughes

David del Pino2018-12-11T15:47:41+00:00February 25, 2015|0 Comments

Aquí un "alumno aventajado" del famoso profesor Ariely. Vídeo bastante [...]

3Nov, 14

¿Qué es behavioral economics?
Gallery
¿Qué es behavioral economics?

Videos

¿Qué es behavioral economics?

David del Pino2018-12-11T15:47:21+00:00November 3, 2014|0 Comments

El famoso profesor de Duke University, Dan Ariely, explica en [...]