A Blog about Produce & Food Marketing

A Blog about Produce & Food MarketingDavid del Pino2018-12-06T17:22:27+00:00

punch-pow

Our Weakness is our Strength

Read now

wedding

Should we marry our customers?

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Long Tail

What if everything that we know about the consumption of fruits and vegetables was misleading?

Read now

nutrition1

Everything I like is expensive, fattening or gets you drunk

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value chain

A New Fresh Fruits & Vegetables Value Chain

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Vani Hari

Who is Vani Hari? And why should it matter to you?

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Valor redefinido

Redefining the "Value" of Fruit and Vegetables

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fired

Small Farmers will Disappear

Read now

medio

The Miracle of Medium-Sized Farmers (the Mittelstand of Spanish intensive agriculture)

Read now

crazy

The Total Madness of Horticulture (a very personal story)

Read now

bananas

The War of Retail Differentiation fought with Fruits and Vegetables

Read now

farmer (2)

The Troubling Image of the Organic Production of fruits and vegetables

Read now

smuggle

Smuggling of Fruit and Vegetables

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Paradigm Shift on Fresh Fruit and Vegetables

Read now

firma

Waving goodbye to Granada La Palma

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David Del Pino11

Building my (our) future

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competition

We will no longer compete against each other

Read now

Ugly fruits

Why is it bad news that “UGLY” fruit and vegetables are sold?

Read now

fear

FUD (Fear, Uncertainty and Doubt)

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trace

The Danger of Traceability (trace-ability)

Read now

Atributes

The Produce Business explained with 3 Formulae

Read now

fresh-bananas-on-glossy-table-and-red-background-picjumbo-com

A Perfect Quality in Fresh Produce

Read now

shopping-cart

Towards the Total Retailer

Read now

gene-editing

Agriculture and the Future of Humanity changed last October 18th

Read now

A Very Personal Christmas Letter (A Year Has Passed)

Read now

Imagen2

A Price Floor in the Produce Business

Read now

Valor redefinido

Redefining the "Value" of Fruit and Vegetables

David Del Pino11

Building my (our) future

fresh-bananas-on-glossy-table-and-red-background-picjumbo-com

A Perfect Quality in Fresh Produce

fear

FUD (Fear, Uncertainty and Doubt)

firma

Waving goodbye to Granada La Palma

A Very Personal Christmas Letter (A Year Has Passed)

farmer (2)

The Troubling Image of the Organic Production of fruits and vegetables

Long Tail

What if everything that we know about the consumption of fruits and vegetables was misleading?

punch-pow

Our Weakness is our Strength

Atributes

The Produce Business explained with 3 Formulae

gene-editing

Agriculture and the Future of Humanity changed last October 18th

bananas

The War of Retail Differentiation fought with Fruits and Vegetables

Imagen2

A Price Floor in the Produce Business

smuggle

Smuggling of Fruit and Vegetables

fired

Small Farmers will Disappear

nutrition1

Everything I like is expensive, fattening or gets you drunk

medio

The Miracle of Medium-Sized Farmers (the Mittelstand of Spanish intensive agriculture)

Vani Hari

Who is Vani Hari? And why should it matter to you?

wedding

Should we marry our customers?

trace

The Danger of Traceability (trace-ability)

shopping-cart

Towards the Total Retailer

competition

We will no longer compete against each other

crazy

The Total Madness of Horticulture (a very personal story)

Paradigm Shift on Fresh Fruit and Vegetables

Ugly fruits

Why is it bad news that “UGLY” fruit and vegetables are sold?

value chain

A New Fresh Fruits & Vegetables Value Chain

Latest

Our Weakness is our Strength
Gallery
Our Weakness is our Strength

The Blog

Our Weakness is our Strength

David Del Pino2020-03-28T12:20:17+00:00March 28, 2020|

In this period of exceptionality brought about by the [...]

A Price Floor in the Produce Business
Gallery
A Price Floor in the Produce Business

The Blog

A Price Floor in the Produce Business

David del Pino2018-12-11T15:41:29+00:00January 8, 2018|

When faced with life's unfairness we all ask ourselves why [...]

A Very Personal Christmas Letter (A Year Has Passed)
A Very Personal Christmas Letter (A Year Has Passed)

The Blog

A Very Personal Christmas Letter (A Year Has Passed)

David del Pino2018-12-11T15:41:56+00:00November 22, 2017|

Christmas is a time of joy, a time to spend [...]

Agriculture and the Future of Humanity changed last October 18th
Gallery
Agriculture and the Future of Humanity changed last October 18th

The Blog

Agriculture and the Future of Humanity changed last October 18th

David del Pino2018-12-11T15:42:13+00:00November 10, 2017|

Last October 18th, Agriculture, as we know it today, changed [...]

Videos

9Jun, 16

ANDALUCÍA, La Huerta Europea
Gallery
ANDALUCÍA, La Huerta Europea

Videos

ANDALUCÍA, La Huerta Europea

David del Pino2018-12-11T15:48:01+00:00June 9, 2016|0 Comments

Documental de la productora CEDECOM y Canal Sur en el [...]

25Feb, 15

La Irracionalidad del Consumidor por Ken Hughes
Gallery
La Irracionalidad del Consumidor por Ken Hughes

Videos

La Irracionalidad del Consumidor por Ken Hughes

David del Pino2018-12-11T15:47:41+00:00February 25, 2015|0 Comments

Aquí un "alumno aventajado" del famoso profesor Ariely. Vídeo bastante [...]

5Mar, 15

Tomate “on the go” y “wearable”
Gallery
Tomate “on the go” y “wearable”

Videos

Tomate “on the go” y “wearable”

David del Pino2018-12-11T15:46:26+00:00March 5, 2015|0 Comments

Delirante e hilarante vídeo viral de la empresa japonesa KAGOME, [...]

7Apr, 15

So God Made a Farmer
Gallery
So God Made a Farmer

Videos

So God Made a Farmer

David del Pino2018-12-11T15:46:05+00:00April 7, 2015|0 Comments

Inspiradísimo vídeo - anuncio exhibido con motivo de la Super [...]

Absolutamente de acuerdo. Por favor únanse a una OPFH. No hay otro camino... y, especialmente, si eres un pequeño/m… twitter.com/i/web/status/1…
3 weeks ago
Gracias @f_miranda_s Igualmente. Y también me sumo a tu felicitación a los organizadores. twitter.com/f_miranda_s/st…
1 month ago
Gracias Jesús; pero no subas tanto las expectativas que, al menos en mi caso, no quiero frustrarlas. twitter.com/jlopezcol/stat…
1 month ago