Mapa de Posicionamiento de Proveedores
Siguiendo una metodología de VEL - Mckinsey, se crea un Mapa de Posicionamiento de los Proveedores de frutas y hortalizas [...]
Building my (our) future
As many of you already know, last July 1st I announced my departure from Granada La Palma Coop. starting a [...]
Waving goodbye to Granada La Palma
Dear all Due to personal reasons I have decided to resign as the General Manager of Granada La Palma SCA. [...]
ANDALUCÍA, La Huerta Europea
Documental de la productora CEDECOM y Canal Sur en el que participamos diversos profesionales y empresas del sector hortofrutícola. https://youtu.be/qb3wyb3bsDQ
The Troubling Image of the Organic Production of fruits and vegetables
The Organic (AKA: ecological, bio) production of fresh fruit and vegetables is clearly growing in many markets in Europe. Consumer [...]
Paradigm Shift on Fresh Fruit and Vegetables
Last July, in a previous article (What if everything that we know about the consumption of fruits and vegetables was [...]
Smuggling of Fruit and Vegetables
There was a time in Spain when families considered that their student children should also dignify themselves by work. And [...]
The War of Retail Differentiation fought with Fruits and Vegetables
Not so long ago I attended a technical workshop organized by the Spanish federation of agricultural cooperatives in Granada city [...]
The Total Madness of Horticulture (a very personal story)
In 1996 I started my career in the agricultural subsector of fresh fruit and vegetables. At the time, I was [...]
The Miracle of Medium-Sized Farmers (the Mittelstand of Spanish intensive agriculture)
Iconcluded the previous article (Small farmers will Disappear) with a demoralizing "delayed death sentence" for farmers who find themselves stuck [...]